Webmaster Help | Search Engine Optimization Reviews.

By Carmen Jackson

5 Valuable Search Engine Optimization Tips

Search engine optimization is THE most cost effective way for acompany to market their products and services. Below are 5extremely valuable search engine optimization tips:

1. Content is Key

Webmasters are extremely concerned with optimizing their codeand as a result, they often forget about optimizing the content.As optimization tips go, this is one you should pay closeattention to. The first 200 words of your home page should beloaded with keywords, this includes your headline. Some searchengines, particularly those that ignore meta tags, will actuallyuse the first few lines of text (including the headline) as yoursite description.

2. Utilize Static HTML

You don’t need a “dynamic” website unless you have dynamiccontent, such as airline seat availability and pricing whichneeds to be dynamically published from a database because itconstantly changes. You may store your website in a database butyou’re better off publishing it as a static HTML website. It’scheaper, the pages will download faster, and search engines willfind it easier to comprehensively index your website.

The less HTML code you have, the better, as it makes it easierand faster for the search engine to index your page. Aim for atotal page weight of 50 KB for any page (that’s includinggraphics). Certainly, anything over 100 KB is going to be slow,and some search engines don’t like pages that are over 100 KB.

3. The Title Tag is Critical

The title tag is the single most important piece of content forpeople who search. Keep it short: Don’t have more than 60characters (with spaces), which is roughly 8-10 words. Lead withthe most important careword for that particular page. Alwaysstart off with what is specific about the page and move to whatis general. Many websites begin their title with their brand ororganization name, and then follow with what is unique about thepage. (This is a very common mistake, so check out your website.)

4. Optimize Your Images

This is another optimization tip that many people forget about.However, through use of your "alt" image attribute tag, you canslip in an extra keyword phrase or two that describes thepicture users are about to see. The text only shows up when theuser has turned off the 'view images' option in their browser orthe image fails to load. But some search engine robots will pickit up too and the extra keywords could help your ranking. Sotake a few seconds to implement this optimization tip on yoursite and you could see improved results soon.

5. Why You Shouldn't Optimize Your Own Site

While we have given you some basic optimization tips to help youquickly boost your search engine ranking, we still recommendthat you hire a Search Engine Optimization professional for thebest results. Search engines change their guidelines regularly,making it impossible for any one or two people to stay on top ofall the changes while still running their business. What was agreat optimization tip yesterday, could get your siteblacklisted today. Your SEO professional will watch over yoursite as if it was our own, ensuring your site is always runningin peak form. For example, we predicted many of the guidelinechanges Google made in November of 2003, saving many of ourcustomers from the massive fall in rankings most experienced.

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